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How many types of ads are there in Google?

Posted on January 31, 2023

How many types of ads are there in Google?

Google offers several different types of ads across its various platforms, including:

Search ads: These ads appear at the top and bottom of the search results page when someone searches for a specific keyword or phrase.

Display ads: These ads appear on websites that participate in the Google Display Network, which includes millions of websites, videos, and apps.

Video ads: These ads appear on YouTube and other video-sharing platforms, as well as on websites that participate in the Google Display Network.

Shopping ads: These ads are used to promote e-commerce products and appear in the Google Shopping section of search results and on the Google Shopping tab.

App ads: These ads are used to promote mobile apps, and can appear on the Google Play Store, in search results, and on websites that participate in the Google Display Network.

Location-based ads: These ads are used to promote businesses that have a physical location, and can appear in search results and on Google Maps.

Remarketing ads: These ads are shown to people who have previously interacted with your website or mobile app, and can appear in search results, on websites that participate in the Google Display Network, and on YouTube.

Dynamic Search Ads (DSA): These ads are generated based on the content of your website, and they automatically target the most relevant keywords and landing pages

Responsive Search Ads (RSA): These ads are designed to optimize ad performance by using machine learning to show the best combination of headlines and descriptions to the users.

Smart Campaigns: These campaigns are designed to make it easy for small businesses to create and run ads on Google Ads.

Gmail Ads: These ads appear within Gmail inboxes as sponsored message, they allow you to reach a larger audience by showing your message in users email inbox.

Outstream Video Ads: These ads appear within the content of a website, rather than in a standalone video player

Keep in mind that Google is a constantly evolving platform, and new ad types may be added in the future.

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