How much Google Ads cost in India?

The cost of Google Ads in India can vary widely depending on the industry, competition, and keywords you are targeting. However, on average, the cost per click (CPC) for Google Ads in India is generally lower than in other countries such as the United States or the United Kingdom.

On average, the CPC for Google Ads in India ranges from INR 5 to INR 50. However, for highly competitive industries or keywords, the CPC can be higher, reaching INR 100 or more.

It’s also important to note that the cost of Google Ads in India can also vary depending on the type of ad you are running, for example, the CPC for a Search ad will be different than the CPC for a Display ad.

It’s important to note that Google Ads operates on an auction-based system, so the actual CPC you pay can be influenced by factors like your ad’s Quality Score, your bid, and the relevance of your ad to the user.

It’s also worth considering other costs associated with running a Google Ad campaign such as the cost of creating ad copy and landing pages, and the cost of managing and optimizing the campaign.