What are the 11 types of Facebook ads?

There are several types of Facebook ads that businesses can use to achieve their marketing goals, but the most common ones are:

Image ads: These are ads that feature a single image or a carousel of images. They can be used to promote a product or service, increase brand awareness, or drive traffic to a website.

Video ads: These are ads that feature a video, which can be up to 120 minutes in length. They can be used to showcase a product or service, tell a story, or provide an in-depth look at a brand.

Carousel ads: These are ads that feature a series of images or videos that can be scrolled through. They can be used to showcase multiple products or services, or to tell a story in a visually engaging way.

Stories ads: These are ads that appear in the Stories section of the Facebook app and Instagram. They are full-screen, vertical-format ads that disappear after 24 hours. Stories ads can be used to promote a product or service, increase brand awareness, or drive traffic to a website.

Slideshow ads: These are ads that use a series of images to create a short video-like ad. They are lightweight, easy to create and work on any device.

Instant Experience ads: These are immersive, full-screen ads that open instantly when clicked on. They can be used to showcase products, tell a story, or promote an event.

Collection ads: These are ads that feature a product catalog, allowing users to browse and purchase multiple products without leaving the Facebook app.

Lead generation ads: These are ads that allow users to submit their contact information, such as their email address, directly through the ad.

Messenger ads: These are ads that appear in the Facebook Messenger app, and allow users to initiate a conversation with a business directly from the ad.

Playable ads: These are ads that allow users to interact with a game or app before downloading it.

AR ads: These are ads that use augmented reality to create an interactive experience for users.

It’s worth noting that these types of ads can be combined or used in different ways to achieve specific goals, and that Facebook regularly adds new ad formats and options. The right type of ad will depend on the business’s specific goals, audience, and budget.