What are the 4 main types of Facebook ads?

There are four main types of Facebook ads:

Image ads: These are ads that feature a single image or a carousel of images. They can be used to promote a product or service, increase brand awareness, or drive traffic to a website.

Video ads: These are ads that feature a video, which can be up to 120 minutes in length. They can be used to showcase a product or service, tell a story, or provide an in-depth look at a brand.

Carousel ads: These are ads that feature a series of images or videos that can be scrolled through. They can be used to showcase multiple products or services, or to tell a story in a visually engaging way.

Stories ads: These are ads that appear in the Stories section of the Facebook app and Instagram. They are full-screen, vertical-format ads that disappear after 24 hours. Stories ads can be used to promote a product or service, increase brand awareness, or drive traffic to a website.

Each type of ad has its own strengths, and the right one to use will depend on the business’s specific goals, audience, and budget. For example, Image ads are good for promoting a single product or service, while Carousel ads are good for showcasing multiple products or services. Video ads are good for storytelling, while Stories ads are good for increasing brand awareness and driving traffic.