What are the three stages of Facebook marketing funnel?
The three stages of a Facebook marketing funnel are:
Awareness: The first stage of the funnel is where potential customers become aware of a product or service. This is usually achieved through Facebook Ads that target a specific audience based on demographics, interests, and behaviors. The ads should be designed to capture the attention of potential customers and encourage them to click through to a landing page or website.
Interest: Once a potential customer clicks on an ad, they are directed to a landing page or website where they can learn more about the product or service. This stage is designed to generate interest by providing more information and building trust.
Conversion: In this stage, potential customers are prompted to take a specific action, such as making a purchase, signing up for a newsletter, or downloading an app. The goal is to convert potential customers into paying customers by providing them with the right information and offers at the right time.
It’s worth noting that, depending on the type of product or service, and the complexity of the buying process, the funnel can have more stages, like evaluation, post-purchase, and retention. The funnel should be tailored to the business’s specific needs and goals, and the process should be always tested, optimized and refined to increase the conversion rate.