The five stages of a Facebook sales funnel are:
Awareness: This is the initial stage of the funnel where potential customers become aware of a product or service. This is typically achieved through marketing campaigns such as social media, email marketing, or content marketing. The goal of this stage is to generate interest and attract potential customers to the brand.
Interest: Once a potential customer has become aware of a product or service, they enter the Interest stage. This is where they start to engage with the brand and learn more about the product or service. This can be done through a variety of means, such as visiting a website, signing up for a newsletter, or downloading an ebook.
Evaluation: In this stage, potential customers evaluate the product or service, looking at features, benefits, and pricing. They compare it to other options and decide if it’s the right fit for them. The goal of this stage is to provide potential customers with enough information to make a decision about purchasing.
Purchase: The final stage is where a potential customer makes a purchase. This can be done directly on a website or through a sales call. The purchase process should be simple and easy, and customer service should be available to answer any questions.
Retention/Loyalty: After the purchase, the customer is engaged with the brand through email marketing, retargeting, or upsells. This stage is focused on keeping the customer loyal and satisfied, encouraging repeat purchases and word of mouth marketing.
It’s worth noting that the stages and names can vary depending on the industry and business, but the general idea is that the facebook funnel guides the prospect through a series of steps, from initial awareness to final purchase. The funnel should be tailored to the business’s specific needs and goals, and the process should be always tested, optimized and refined to increase the conversion rate.